Hello, I'm Adam Bartoszewski Head of UX/UI at Boubyan Bank, Kuwait
Open for work

I design digital products that feel simple and earn trust.

Product design leader with 18+ years across digital banking, fintech and complex regulated products. I lead teams, shape product strategy and stay hands-on in the journeys that matter most.

See selected work → Get in touch

18+years in digital product design

8+years leading design teams

14people in my Design & Research team

35+brands and banks designed for

Redesigned KFHB mobile banking home screen — KFHB · retail mobile banking · home screen

Kuwait Finance HouseSimahVision BankFriendiPayGetin Noble BankNationale-NederlandenIKEAHebeDecathlonCanal+KFCDomino'sSanofiLidlDisplateJerónimo MartinsPernod RicardAudiotekaFinAI

Areas of focus

Where I add the most value

I combine design leadership, customer insight, analytical thinking and technical understanding to move senior stakeholders, grow strong teams and ship products that scale.

Design leadership

Setting design direction, building and mentoring teams, and raising the quality bar through clear principles, critique and systems thinking. I create an environment where designers grow, take ownership and deliver consistently strong work.

How I lead

Run a 14-person Design & Research function at Boubyan Bank
Led up to five concurrent teams across UX, UI and research
Raise quality through principles, critique and a shared design system
Coached designers one to one as a design mentor

Product strategy

Shaping product direction through customer insight, research and business priorities. I connect strategy with execution so teams make informed decisions and build products that create customer and business value.

How I shape direction

Turn research, data and business goals into clear priorities
Set Hebe’s MVP from a UX audit and analytics sessions
Pitched a simpler, customer-centred loan process at Getin Bank
Defined FriendiPay’s value proposition before the brand existed

Cross-functional leadership

Partnering with Product, Engineering and senior stakeholders to build alignment, navigate complexity and turn strategic goals into effective digital experiences.

How I build alignment

Aligned 20+ business, product and delivery stakeholders at Getin Bank
Check feasibility with engineering early, not at handoff
Coach clients and partners in user-centred, data-driven design
Direct design across Retail, Business, Corporate Banking and Brokerage

AI-powered experiences

Designing context-aware interaction models that combine journey context, customer data and product information, with trust and human oversight built in, so AI helps people decide rather than deciding for them.

How I approach it

AI assistance embedded across journeys, not a standalone feature
Combining journey context, financial data and product information
Human oversight and clear explanations to earn trust
AI that helps customers decide, rather than deciding for them

What I'm doing now

Leading design at Boubyan Bank

Head of UX/UIKuwaitSince 06.2025

A 14-person Design & Research function across Product Design, UX Research and Design Systems.
Design direction across Retail, Business and Corporate Banking and Brokerage.
UX/UI and experience architecture for the new mobile banking platform, hands-on in strategic journeys.
Building and governing a bank-wide design system.
Shaping AI-powered assistance across digital banking journeys, from information to guidance and banking support.

Msa3ed: AI-powered assistance across digital banking journeys.

Some of my work

Selected case studies

Four projects across mobile banking, digital wallets, lending and e-commerce. Open any of them for the challenge, the team, the process and what changed.

Industry experience

Regulated, complex, high-stakes

Finance & insurance

SimahCredit bureau of Saudi Arabia
Kuwait Finance HouseRetail and corporate banking, Bahrain and Kuwait
Vision BankCorporate bank, Abu Dhabi Global Market
JS BankCorporate banking with trade finance
TaswiaDebt collector portal
FriendiPayDigital wallet
Getin Noble BankOnline loans
Nationale-NederlandenTravel insurance
PorówneoCar insurance

Start-ups & SaaS

FinAIOnline loans with automatic user verification
Symmetrical.aiLoans and salary on demand
DevSkillerRecruitment and candidate screening
FlyhacksFlight-combining service
BaselinkerERP, PIM and WMS for e-commerce
SagensoCybersecurity platform

Health

SanofiDrugs and supplements
Oko LaserEye surgery
TelemedicoTelemedicine

E-commerce & media

HebeBeauty and cosmetics
KFCFood ordering
Domino's PizzaFood ordering
Canal+Self-care
DecathlonClothes and sports equipment
DisplateHome and decor
VetExpertE-commerce
ObsessiveFashion e-commerce
Biznes PolskaTender listing portal

Experience

From brand studios to banking platforms

Boubyan Bank06.2025 – present

Head of UX/UI

Kuwait

Lead a 14-person Design & Research function and a bank-wide design system.
Direct product design across Retail, Business, Corporate Banking and Brokerage.
Lead AI-powered assistance across digital banking journeys.

Aion Digital05.2021 – 05.2025

Product Design Manager

Middle East banking programmes

Led design across retail and corporate banking transformation programmes.
Shaped digital wallets, payments, lending, credit and SME banking products.
Led experience transformation for Saudi Arabia's credit bureau, Simah.

Flying Bisons10.2019 – 05.2021

Lead Product Designer

Warsaw

Led up to five concurrent multidisciplinary teams across UX, UI and Research.
Owned engagements end to end: discovery, strategy, design, development, optimisation.
Introduced more data-informed, customer-centred ways of working.

Flying Bisons04.2018 – 10.2019

Senior UX Designer

Warsaw

Led teams of 2–5 designers across concurrent product projects.
Defined strategy, key journeys and UX concepts from research and data.

Freelance10.2015 – present

Designer and Consultant

Warsaw

Advise organisations on product strategy, UX and digital product design.
Lead UX audits, product troubleshooting and redesigns.

Early career2007 – 2018

Brand, advertising and digital design

Agencies and studios

Brand identities, guidelines, campaigns and key visuals across digital, print, outdoor and web, combined with art direction.

Skills

What I bring to the table

Product & experience

AI & data

Leadership

Education

MSc Computer Science, multimedia · West Pomeranian University of Technology, Szczecin, 2005–2010

Languages

Polish native · English advanced · German beginner

Mentoring

Design mentor · 09.2021 – 10.2022

Thank you for your time

Let's build something people trust.

That's it in a nutshell. If you'd like to know more, call me or send an email. I'd love to tell you more.

Emailadam.bartoszewski@gmail.com

Phone+965 9950 6828+48 604 08 44 34

LinkedInin/adambartoszewski ↗

I design digital products that feel simple and earn trust.

Where I add the most value

Design leadership

How I lead

Product strategy

How I shape direction

Cross-functional leadership

How I build alignment

AI-powered experiences

How I approach it

Leading design at Boubyan Bank

Selected case studies

Kuwait Finance House Bahrain

FriendiPay

Getin Bank

Hebe

Regulated, complex, high-stakes

From brand studios to banking platforms

Head of UX/UI

Product Design Manager

Lead Product Designer

Senior UX Designer

Designer and Consultant

Brand, advertising and digital design

What I bring to the table

Product & experience

AI & data

Leadership

Let's build something people trust.